- Enter the destination URL in the 'Website URL' field.
- Fill in the 'Campaign Source', 'Campaign Medium', and 'Campaign Name' fields. These are required.
- Optionally, fill in the 'Campaign Term' and 'Campaign Content' fields.
- The tool will automatically generate the UTM-parametered URL.
- Copy the generated URL and use it in your marketing campaigns.
UTM Link Builder
you to easily create URLs with UTM (Urchin Tracking Module) parameters.
Output will appear here…
How to Use This Tool
Learn More About UTM Link Builder
Understanding UTM Parameters
UTM parameters are tags added to a URL to track the source, medium, and campaign that brought visitors to your website.
The key UTM parameters are:
- utm_source: Identifies the source of the traffic (e.g., google, facebook).
- utm_medium: Identifies the medium used (e.g., cpc, email, social).
- utm_campaign: Identifies the specific campaign (e.g., summersale, productlaunch).
- utm_term: Identifies the keywords used in a paid search campaign.
- utm_content: Used to differentiate ads or links that point to the same URL.
About
The UTM Link Builder tool allows you to easily create URLs with UTM (Urchin Tracking Module) parameters. These parameters help you track the performance of your marketing campaigns in tools like Google Analytics. Properly formatted UTM parameters are crucial for accurate campaign tracking and analysis.
Examples
Processing Sample Input with UTM Link Builder
Example showing UTM Link Builder processing a sample input.
Input
google, cpc, summer_sale
Output
utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
Use Cases
- Tracking the performance of marketing campaigns in Google Analytics
- Analyzing the effectiveness of different traffic sources
- Monitoring the ROI of advertising campaigns
- A/B testing different marketing messages